For Sephora's biggest beauty event of the year, we leveraged blockchain technology to engage and reward event attendees from around the world.

Artist Jade Purple Brown

Web3 Partner Valence Digital

Event Partner Eventique

All registered and eligible attendees had the chance to create a virtual SEPHORiA wallet, featuring an NFT designed by Jade Purple Brown. The Proof of Attendance token unlocked access to exclusive rewards, future perks and more.