Blank Slate by Naturel

To help establish and launch Foot Locker’s new artist collaboration platform Blank Slate, UNSNCTND was tasked with creating the visual identity and social campaign for the initial collection with Naturel.

Artist Naturel

This collection was a collaboration between Foot locker, Champion, Sesame Street and famed artist Naturel. Naturel reimagined the iconic Sesame Street characters, and the designs were then printed on Champion’s premium apparel products.

The final campaign included three phases with the following assets:
– Teaser video
– Launch/Buy now video
– Collection of stills